See your profit potential.Before you harvest.

ProfitCast addresses a fundamental challenge in agricultural production: important agronomic decisions are often made without a continuously updated view of their expected economic outcome.

The service combines Earth Observation data with farm records, weather information, soil data, production costs and market assumptions to estimate Expected Net Profit (ENP) at field level during the growing season.

The project covers three complementary capabilities: dynamic yield forecasting, soil and nutrient assessment and profitability-oriented decision support. The resulting information supports the comparison of alternative management and fertilisation scenarios and helps identify situations in which production costs, yield risks or nutrient conditions may affect expected profitability.

ProfitCast is integrated with the FarmCloud platform so that agronomic, operational and economic information can be analysed within one environment.

The project team has completed the collection of detailed user needs and requirements with representatives of the target user groups. The requirements cover field-level profitability forecasting, yield forecasting, fertilisation planning, soil and nutrient assessment and the use of ProfitCast outputs in operational decision-making.

The collected requirements have been consolidated and validated with users and now form the basis for the project requirements baseline.

Current work focuses on translating the validated user requirements into detailed system requirements and completing the first version of the ProfitCast System and Service Architecture. These outputs form the basis for the Baseline Design Review and the subsequent system development activities.